Why Marketing is the best field today

Marketing has different types -- from Database Marketing  to social

media marketing, it’s very vast.

Database marketing may be a sort of marketing using databases of consumers or potential customers to get personalized communications so as to market a product or service for marketing purposes. the tactic of communication are often any addressable medium, as in marketing .

The distinction between direct and database marketing stems primarily from the eye paid to the analysis of knowledge . Database marketing emphasizes the utilization of statistical techniques to develop models of customer behavior, which are then wont to select customers for communications. As a consequence, database marketers also tend to be heavy users of knowledge warehouses, because having a greater amount of knowledge about customers increases the likelihood that a more accurate model are often built.

There are two main sorts of marketing databases, 1) Consumer databases, and 2) business databases. Business marketing databases are often far more advanced within the information that they will provide. this is often mainly because business databases aren't restricted by an equivalent privacy laws as consumer databases.

four main categories:

Changing role of marketing 

The decline within the effectiveness of traditional media.

Changing cost structures

The decline in electronic processing costs.

The increase in marketing costs.

Changing technology

The advent of latest methods of shopping and paying.

The development of economical methods for differentiating customer communication.

The desire to live the impact of selling efforts.